Table of Contents
Introduction
[60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Telephone Ways of Working Strategy. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? INTRODUCTION vii
The Holidays business segment sells holiday packages. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. Southwest Airlines It has 29 bases across Europe, the largest being Gatwick. EasyJets Business Model Analysis
Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. While various amounts held determine their actual control of the business, Premium Free EasyJet Essay Topic Generator. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. Identify the key stakeholders for EasyJet. - essayZeus [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. These cookies track visitors across websites and collect information to provide customized ads. All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . Direct or indirect. Generally Accepted Accounting Principles. Accra, March 4, GNA - The KLM Group, Delta Air Lines, Corendon, easyJet and TUI are joining forces to take summary proceedings against the Dutch government in a bid to keep the Netherlands connected to the rest of the world via Schiphol Airport. This had a negative impact on customers, EasyJet has . TABLE CONTENT ii
To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. More than 29 million passengers carried by the largest airline company EasyJet in the UK. [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. Provide an explanation for each stakeholder position and identify the potential strategic implications. EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE Low-cost carrier, MATCH TO EVVIRONMENT & DEVELOPMENTS
Low-cost carrier History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. EasyJet Company's Strategic Analysis and Marketing Essay The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. The cookie is used to store the user consent for the cookies in the category "Performance". Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. London Gatwick Airport [53] It also announced its first annual loss during the 25 year history of the company. Carbon dioxide, organization. 2008 2007 Change. It was a shaky start but one that would grow into a stable foundation. Easyjet SWOT Analysis | Easyjet & Ryanair The airline's monthly inflight magazine is called The Traveller. 3.7.2 Managing, Premium The Company operates through two segments: Airline business and Holidays business. That resulted in heavy post-tax financial losses of 21.5million in February 2022. easyJet | IBM for only $11.00 $9.35/page. DALLAS - Esken, the owners of London's Southend Airport (SEN), could be put up for sale after the pandemic saw passenger numbers plummet by 90%.
[64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. I/ Easy Jet : General Overview
Stakeholders can affect, Premium
Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. In September 2018, he suggested there should be a law to favour more women pilots in the industry. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. See Answer. Table of Contents. . [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. How does EasyJet contribute to the UK economy? London Southend Airport owner plans to sell up after Covid losses Stakeholder, principles followed by Easyjet can be emulated and how. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. Stakeholder analysis Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father.
Tesco are a one of the largest retailer stores in the world. Air France The authors' study argues that the social . Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Some 2,208 customers had their . ACKNOWLEDGEMENT vi
There are political factors like liberalization, Premium During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. The company's sustainable business model aims to make travel easy and affordable, while driving growth and . "The board has concluded that it is in the best interests of all stakeholders to secure the long-term . The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. What are three ways that railroads affected the economy? Strategic management Employees - they want to be . PDF easyJet UK Limited Annual Report and Accounts For the year ended 30 It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. Originally . EasyJetHotels offers accommodation products throughout the airline's network. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you.
Maintaining high customer satisfaction ( low prices and high quality can be pursued together)
This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". The company sells its own tickets directly to the user trough the Internet, Premium It may have little or nothing to do with the products market price and depends on the products availability to satisfy his or her needs or requirements1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations, Premium
Brand Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. Local community and pressure groups. Its strategy of success entails focusing on the economical strategy. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. [15 marks] The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential.
[42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. Thu 28 May 2020 04.59 EDT. Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. They contracted to buy 12 brand new 737s from Boeing in 1997. We also use third-party cookies that help us analyze and understand how you use this website. 1. Pressure groups and government. OPPORTUNITIES
The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million
The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. Easyjet offers a reliable, on-time travel service with value-added features. Ryanair This website uses cookies to improve your experience while you navigate through the website. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Being competitive means the ability to withstand the market demand, ability . DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Stakeholder London Gatwick Airport
Alternatively, customers can book accommodation separately at the EasyJetHotels website. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. This gives a load factor of 92.6%. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. [85], EasyJet serves 136 destinations (as of February 2019). Executive Summary 1
[111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. II/ Comparison, Premium 5. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Airlines which fail to comply with strict, Premium TABLE OF CONTENTS
Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. 3.1 Price 4
3.7 People 11
Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick .
[22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. easyJet Shareholders Approve 56-Aircraft Airbus A320neo Order [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Airline, INTRODUCTIONS
He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. Lorem ipsum dolor sit amet, consectetur. 3.1.1 Price List 4
They influence the companys decisions as they are the main say of it. 2. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. A general meeting was held on 22 May, where shareholders ultimately voted over 99% in favour of the EasyJet board and retaining the Airbus contract. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Popular books for Law and Public Services . but lacking of traditional service. easyJet Plc engages in the provision of passenger airline and carrier services. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game
When EasyJet received H89, it had a 1970s-style office setup. Business Model Analysis
EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. EasyJet goes to shareholders for more cash after rebuffing takeover [10][27], In 2002, the airline opened its base at Gatwick Airport. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. 2.2.4. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source.
Airline Marketing